books – James D'Souza

Drive – Daniel H Pink

This insightful book challenges traditional ‘carrot-and-stick’ views of motivation. Pink suggests three factors affect motivation: autonomy, mastery, and purpose. Autonomy is the desire to direct our lives, mastery is wanting to get better at what’s important for us, and purpose is being part of something larger than ourselves. Citing the work of Deci,

The Mom Test – Rob Fitzpatrick

This practical book is for anyone who’s had an idea for a business and wants to talk to possible customers. The most useful idea for me was “you always need a list of your 3 big questions”. Market research is finding out about people’s needs and pain points. In reality, it’s about preparting good questions,ContinueContinue reading “The Mom Test – Rob Fitzpatrick”